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We manage all stages of your property’s vacation rental and ensure that your home is kept to a high standard. Click on each of our services below to find out more!
We provide numerous services to ensure that both owners and guests have an enjoyable experience. These include; check-in / check-out service, organising of housekeeping, providing our own hotel standard bedding, towels and amenities, inspecting your property after each rental and 24/7 response to issues during rentals.
At SMC, We Are Fred we are specialists in Property marketing, with many years in the industry and working with some of the biggest names in homebuilding. We know a thing or two about marketing.
What is Property Marketing?
Property marketing by definition is a branch of marketing that ‘sells’ real estate, commercial and residential property. This includes branding, positioning, and promotional strategies (advertising and public relations) for new build developments or property resales.
As with all branches of marketing, there are a number of goals as well, although these goals will differ between organisation and business. Broadly speaking the goals of a marketing campaign are; to increase brand awareness, generate high quality leads, and to increase customer value. More specific goals include increasing website traffic, increasing newsletter sign ups by x%, increase the % of viewings for a new property development, or to sell a set amount of homes in a set amount of time.
SMART
Whether you are marketing real estate, retail, recruitment industry, sport, or travel, all goals must be SMART for the marketing campaign to be successful. Therefore the campaign gaols need to be specific (define the metric), measurable, aspirational, realistic and timely and if they are you are on the right track to achieving your marketing goals.
Like with any goals, the goals must be aline with your own business goals and objectives. Therefore designing a new website and promoting on social media for a property developer may help to reach a new audience and increase the number of visitors onto the website and looking at the developers new or future homes.
The changing reality of property marketing
Over the years property marketing trends have changed and developed. As we grow accustomed to virtual meetings, working from home and face masks, the world of property marketing is also changing. In 2021/2022 we expect to see a number of marketing strategies and campaigns to dominate the industry, including virtual events, the growth of video, interactive brochures and virtual reality, as the world moves gradually more online.
Over the last year we have seen a massive growth of virtual viewings, and how the power of video can be utilised effectively for growth in brand awareness and awareness of new developments across the country.
As specialists, We Are Fred we are always on the look out for new ways to help our clients with their marketing goals. Whether this is through innovative and beautifully created videos, email marketing, strategy, or designing an identity and brand. We are more than just property marketing specialists, and our expert knowledge extends beyond just property.
Communication :
Communication is simply the act of transferring information from one place, person or group to another.
Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject.
The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world: accurate, effective and unambiguous communication is actually extremely hard.
Pricing :
Is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturer cost, the marketplace, competition, market condition, brand, and quality of product.
Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits.
Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevailing on entry, shipment or invoice date, combination of multiple orders or lines, and many others. An automated pricing system requires more setup and maintenance but may prevent pricing errors. The needs of the consumer can be converted into demand only if the consumer has the willingness and capacity to buy the product. Thus, pricing is the most important concept in the field of marketing, it is used as a tactical decision in response to changing competitive, market and organizational situations.
What is concierge service?
Do you ever wake up and feel like there should be someone to do your errands while you sit back and relax? To plan your entire holiday or a date, instead of you sitting in front of the computer screen for hours? Do you want an expert to be your personal assistant or your lifestyle manager?
Well, there are companies which provide such services. Their employees will do anything for you as long as it’s legal, moral and ethical.
Welcome to the era where concierge services have become a big and really profitable business model.
Some say that the word ‘concierge’ is derived from the Latin word ‘conservus’, which translates to ‘fellow slave’, while some say that it has evolved from the French ‘comte des cierges’, which means ‘the keeper of the candles’, which was essentially the main duty of concierges during the Middle Ages. Nonetheless, concierges’ meaning and duties have changed over time. They now perform almost every task for top-level managers, VIP customers of banks and hotels, superstars, or anyone who has enough money to outsource their work to them.
So, what is a concierge?
A concierge is an individual or company specialising in personal assistance or any other assistance services like household management, lifestyle management, transportation, travel and vacation planning, etc., and provides personalised services to its clients (usually high-net-worth clients) at a variable price.
The idea is to save the client’s time by performing their routine or specialised tasks.
The Concierge Services Business Model
Concierge services are a fairly recent addition to the luxury industry, all thanks to the constantly changing business environment, technological advancement, and the long working hours of the working professionals. Such limitations have resulted in a lack of time in the life of the people. They now wish for either more time or someone who can do the work for them while they free their time for the things that matter. The concierge services business model capitalises on this need.
Earlier, concierges used to be restricted to hotels or luxury apartment buildings and assisted guests by making restaurant reservations, arranging spa services, recommending places to visit, booking transportation, etc. But now, these individuals and companies have moved ahead and specialised in many tasks ranging from lining up tickets for concerts or special events, planning a holiday trip, doing the shopping errands, restaurant recommendations and reservations, etc.
The business models of different concierge service providers differ in the types of service provided and to whom it is provided. Some concierges help employers maintain good employer-employee relations, some deal in handling customer grievances, some concierges provide personal travel planning services, while some provide all these services by acting as personal assistants or lifestyle managers.
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